Nice try Julie! “A” for effort, but I don’t think so. . . .Well maybe! Here in the Creative Department at Arrowsmith Shoes we think about crazy stuff all day long. New campaigns, new ads, new home pages, new blogs, new everything. Personally, the more outrageous they get the better I like them.

We have a big white board with 50 colors of markers to doodle with and when ideas are flowing and you’re standing anywhere near it you could end up with an entirely different look. It’s been known to happen.

Last Friday we had a brainstorming session thinking of new ways to market some of the great GBX boots that came into the store and that are now on the website. So, we started writing on the board how to tell you about it. Why you would need these great boots and why you should get ready for winter, etc. When you think of boots you normally think of winter. At least I do!

Well, Julie hates winter and she started to scribble on the board about boots and winter. Winter and boots! Snow and cold and boots! Shoveling snow and boots and then she wrote “I hate winter!” We’re watching her write stuff on the board and then she wrote – “With new boot’s I will kick old man winter in the Jiggly Bits!!” And then she drew a cartoon boot on top and a little guy below bent over at the waist. Jiggly Bits? She said her dad used to use that term! I died laughing. . . !

This was perfect! I loved it! Shocking and funny and kind of crude but absolutely perfect! Kicking someone in the “Jiggly Bits” could apply to a lot of things but doing that to old man winter wearing a new pair of GBX boots is golden, baby! That’s a great ad! Who can’t relate to that! I’m not a fan of winter either.

We laughed and kicked the idea around bit (pun intended) and finally decided that we would be the only people who would think this is a great ad. If anyone disagrees please let me know. Think about it – this little hand drawn guy could get kicked around all the time in different ads by a great pair of GBX boots. Huh. . . . . ! Let it sink in. . . . !

So, buy these great boots so you can you know what to you know who. . . . !

Jim

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